[CodeToad]

Their customers shouldn’t have had to have spoken. Some dipweed probably thought that was a good idea to water it down. No doubt it will now hurt the brand as the comment, “Maker’s Mark? Don’t buy that crap. It’s watered down, man”, is often repeated.

[BipolarBob]

Jack Daniels got away with it. Several groups boycotted them but they are still in business.

[Carriage Hill]

That marketing or middle management ‘dipweed’ is probably gone, or it’s a brilliant PR stunt.