From December 11 - 17, Quinnipiac University surveyed 1,261 registered voters with a margin of error of +/- 2.8 percentage points. Live interviewers call land lines and cell phones.
I can only say the demographics are murky. They haven't identified the calls were made all across Florida and while they identify the calls were made to registered voters, they don't identify the affiliations of the focus group.
Personally, I don't put much stock in the Quinnipiac polls.
I wouldn't put much stock in it either, if Quinnipiac was reporting he was unpopular but other polls showed he was doing fine. The problem is that Rick Scott has dismal poll numbers no matter what polling firm does the survey.
The Times/Herald/Bay News, Public Policy Polling, Suffolk, Mason-Dixon, Zogby, Rasmussen, and the Florida Poll all report the same thing in recent months: far more Floridians have an unfavorable than a favorable view of him (http://polltracker.talkingpointsmemo.com/contests/rick-scott-favorability-fl). Of course liberals are going to hate him, but he's also polling terribly with independents.
If he has done a very good job as Governor, why the public believe otherwise? It's a sincere question. Either the information about what he's done hasn't gotten out there, or they believe the negative attacks on him. Refusing to accept these polls are legit does conservatives no good. When George Allen was struggling against Jim Webb in every poll, his fan club here just blew it off and claimed every single poll was biased and "if it says he's 8 points behind, that means he's REALLY 2 points ahead". As a result of not taking the DemonRat threat seriously, the result was Senator Webb.
I don't want the orange skinned freak back in the Governor's office. Let's take these polls seriously and start thinking about what can done to stop that.