JC Penney has an excellent sales model. And my past experience with them is that their people are top-notch.
The gay thing screwed them.
Seeing posters of two lovey-dovey daddies last Fathers’ Day sent sensible people out of Penny’s and over to Kohls and Macy’s.
Kohl’s and Macy’s may have the same political compass, but they aren’t putting it in their advertising where everyone can see it.
What I find interesting, is that we didn’t see this so-called “gay friendly” ads in Missouri. As a marketing teacher, it is my opinion that what really took them down was the complete removal of those pesky coupons that drew customers into the stores. Even thought the EDLP model may have netted better prices.
I disagree. I think their “new” sales model of “everyday low prices/no sales” combined with their gay family agenda to create the downward spiral. The last time I shopped there, which was probably going on 2 years ago, I was looking for clearance racks. There were none, nothing really marked down, just “everyday prices”. I don’t shop very much at all, and when I do, unless going for one specific item, I am going to look at the clearance stuff first.
Macy's Goes On the Down Low, Hooks Up With Obama Gay Group for 'Election Year' Campaign
Posted on Sunday, June 03, 2012 12:01:59 AM by kristinn
While conservative activists have focused on the promotion of gay marriage by store chains J.C. Penny and Target, Macy's has gone under the culture radar in its partnership with the Obama-allied homosexual group, the Human Rights Campaign.