[wbill]

JCP everyday low price was a true bargain

It's been awhile since I have been in in there. I used to go all the time.

However, I DID shop a couple of times immediately after all these changes started rolling out. I found the prices to be higher, and substantially in some cases. (I like their St. Johns Bay shirts, and prices for them literally doubled.)

I've not been back in a year or more, though. Prices may have changed.

[oh8eleven]

I DID shop a couple of times immediately after all these changes started rolling out. I found the prices to be higher
Can't argue with what you say you saw, but it doesn't make much sense to announce new lower prices ... then raise them.
Perhaps the example you gave (St. Johns Bay shirts) had been used as a loss leader.