That's a possibility, they're a store brand. Per the posted article, they're "gradually going away"...too bad, I may need to find a new favorite shirt. :-)
The Socks, underwear and slacks that I usually bought there were name brands, though. And the prices on them had gone up - gone up radically, without the usual JCP coupons - as well.
Maybe it was symptomatic of my local store. Doesn't matter, Target and Kohls have been glad to get my business.