It is interesting that Flying J is involved.
Pilot / Flying J partnered with Clean Energy Fuels (T. Boone Pickens) a while back. Chesapeake and GE are also involved.
http://energy.aol.com/2012/02/07/lng-trucks-can-keep-on-trucking-la-to-salt-lake/
http://www.cleanenergyfuels.com/pdf/CE-OS.ANGH.012412.pdf
I suspect Pilot/FJ are mostly involved by providing existing stations with space for the expansion on key routes. The initial plans started with announcements from Clean Energy then added partners along the way.
There have been a lot of folks crunching numbers while figuring out how to put it all together and make it happen.
There is strength in synergy and lots of mind power has been used to create that synergy.
It’ll be interesting to see what kind of job they did and how it all pans out