An intuitive leap is required to understand why conservatism is important.
So what is that intuitive spark?
Nike style marketing won't work? How many kids want to be like Mike? You see, your poo-poo of the idea is what is wrong with conservative trying to market their message/success. You don't like the Nike & Mike idea...how about a Coke and a Smile?
Delayed gratification vs. no gratification?
You see the message for Americans both liberal or conservative is the same...prosperity and how to get it for myself, my family. We've all seen the kid's reaction to sharing grades and they all fail. They all want what is the reward for their own efforts. This is the innate natural order of life...why can we not tap into the market?