This is a good question, and it's not a rhetorical one, either. It's not terribly relevant in this case because in a political campaign, the candidate is not the business manager.
Having said that, I just had a wild thought that the GOP missed a golden opportunity to put together a game plan for 2012 that would have been unstoppable: Nominate a "movement conservative" (I'll use Sarah Palin as an example only because the author uses her in this piece) to go up against Obama, and have Romney manage the financial and organizational aspects of the campaign while the "professionals" run the political side of things.
Just a wild thought here ...
The smarter and richer one is, the more challenging and easier to fool they are as a "mark!"
They've become so successful and powerful and over confident that these types can be had easier that some on the lower end of the spectrum that still use common sense (like righteous conservatives who more uncertain and lean on a higher power)!!!
I agree with Rush that Romney is a good human being and would never deliberately hurt a fly. Sometimes, as another good man like Reagan proved, you had to be more assertive and although trying to trust... You had to verify!!!