[TomGuy]

Nielsen: 66.8 Million Tune Into Election Coverage in Primetime, Down 6% from 2008

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That is about 6 million drop in viewers:

71.5 million (2008) and 66.8 million (2012).

[cgbg]

The Nielson numbers are telling—there are some signs that a significant number of Americans have “dropped out” of politics.

Republicans need to poll, survey, focus group folks who did not vote. They need to know, not guess, why.