Great ad....
Hopefully this will run on national prime time...
The silence will grap people’s attention since the idiot box is squawking non stop ....all the time...
They will look to see why they tv is acting funny .... Silence
This is a gut-wrenching ad.
These folks really use sound perfectly... It is most effective to raise the sound level for an “explosion” in a movie if you have a time of near-perfect silence before it. This ad does the opposite - as it will be playing after some very loud ads.
I hope they also film a “dinner table 2”, 3, 4, etc., with different actors - some black, some Italian, Hispanic, etc. - so as to connect with each person in the audience.