Posted on 09/19/2012 2:38:55 PM PDT by My Favorite Headache
Last night, for the second night in a row, MSNBC beat Fox News in primetime (8-11pm) in the key adults 25-54 demo. On Monday MSNBC averaged 471,000 demo viewers to Fox News Channel’s 469,000. On Tuesday, MSNBC drew 575,000 demo viewers, to FNC’s 526,000. We will have the full ratings numbers in The Scoreboard a little later on.
The number one show in the demo on cable news is always, always “The O’Reilly Factor” unless there is some sort of unusual news event or huge booking.
Last night, there was no big news event, but the number one show in the demo was MSNBC’s “The Rachel Maddow Show.” This is despite the fact that O’Reilly had a big (and younger-skewing) guest in Comedy Central’s Jon Stewart. Maddow at 9pm drew 703,000 demo viewers to O’Reilly’s 682,000 at 8pm.
Last night in head to head match ups, MSNBC’s “The Ed Show” was fewer than 200,000 viewers behind the “Factor” in the demo, while Maddow and “The Last Word” had clean wins over “Hannity” and “On the Record,” respectively. In total viewers, O’Reilly doubled “Ed” in the ratings, while “Hannity” led Maddow by 206,000 viewers. At 10 PM, “On the Record” topped “The Last Word” by 100,000 total viewers.
FNC remains the top cable news channel in total viewers, but advertisers buy against adults 25-54 (that is why we have always led with the demo in The Scoreboard), so this shift has the potential to be a seismic one if MSNBC can maintain it.
OReily NEVER had competition before Blaze TV.
Lets see, we have light in the loafers smith, a slew of producers/directors who are just doing the selective story editing as cnn and msnbc.
I wonder if msnbc went up or it is just fox going down.
They had John Steward on? He is ratings poison on FNC.
Congrats, LS! Can’t wait to see it!
Probably a little of both but mainly PMSNBC up...
Ratings for Fox or MSNBC tend to go up when there is something (or someone) for that side to get angry about.
The hard-core lefties were throwing a fit about the Romney tapes, and they tuned in so they could listen to someone yell about it.
While Fox is far from perfect, I expect this to be a short-term spike for MSNBC.
RUSH, Howie, et. al: 3 hours of "talk" show consisting of over an hour and a half or more of commercials, discussing stories we already know about. Who needs em? We have FR!
It’s turned into a circle jerk. It’s all about the “talent” rather than the news.
It actually pisses me off, because, frankly I used to fall back to FR for news and its lost a few steps lately with with primary rancor.
A lot of sharp people left, and they didn’t take the trolls with them.
Best news I can get my hands on all day is still the WSJ, and I KNOW that has its limitations.
My company makes an automated news aggregation system and I’m hear to tell you that getting decent information is a very big problem right now. It feels like the holes in organizations are getting plugged faster than before.
There was a site called ‘f*ckedcompany.com’ that was around from 2000 to around 2009 or so. People stuck in crappy companies would post memos and emails from inside the company to document the idiocy of what was going on inside.
Very good source of news back in the day about corporations. The comments by the CEO of FedEx yesterday reminded me a little bit of the candor you used to be able to find there.
Fox doesn’t want to spin, it doesn’t really want to be fair, and it doesn’t want to provide any news. It wants ratings, and they hire hot, smart women to deliver a slight variation of the same news you can get elsewhere.
The major difference between Fox and the others is that Fox doesn’t lead with Romney’s ‘secret tape’. It’ll talk about it, but after the obvious big news of the day, which is the goat humpers breaking out into ‘mating season’ in the sandbox and backward Asian nations. Fox still manages to get to it, but later.
During the day, even on FBC, its analysis, not news. Spare me. If you are going to do that, Nicole Petalides is going to have to go bare midriff.
FNC is too NYC to be of significant use.
The Five seems more staged than substance.
now if only FBC would dump uber liberal Imus. He is nothing more than howard stern lite.
dump Imus and a few business tweaks and they can give MSNBC a run for the money. As it stands now, MSNC is the king of the hill.
smile folks, FNC must have interns trolling here.
I emailed Fox twice about THE FIVE and Beckel always making sexest remarks to the women on the show. Never got a response. Then I realized all that is on purpose. That’s why they put the girl with the short dress and 5” heels in front of the table.
Glenn mentioned they would hopefully spread to other network providers soon.
I can't watch it at the Gym because they have Direct TV.
FNC seems to have lost whatever gonads they once had. Weekends are a joke. Shepard and Oreilly the Ego are nauseating. I like the five to get into yhe mood after work, but I can only catch the last half or quarter hour.
We have Dish at the river house; is Beck on over the weekends?
TC
Dish channel 212 is Beck
“now if only FBC would dump uber liberal Imus.”
I stopped watching so long ago I totally forgot about him. No idea what they are thinking. Varney doesn’t come on near early enough, and there is no ‘before the bell’ type news to compete with CNBC.
CNBC has a guy over there who is reasonable conservative and looks like he wants to escape. They have another reporting from the trading pits that also wants out bad that started the Tea Party movement with his rant.
Murdoch needs to open his wallet a little and recruit some actual talent. I applaud him for finding hot, smart, reasonably conservative women, but how about some news gathering?
Charlie Gasperino seems to be it on that account, which isn’t nothing.
Freakin’ Imus. I just can’t watch. Not funny, no news, no women, except his wife, which is downright creepy because sometimes the guy has oxygen tubes snaking out of his nose while his wife is there trying to look like she actually wants to go to bed with him. (shudder)
The weekends consist of Jamie Colby and Bulls and Bears, which is a pretty tight, pretty decent show.
From there - zero. Nothing. Unwatchable in its entirety, and zero news at all.
I haven’t watched cable news in years
Agree with you on Fox Business. I enjoy Cavuto and Lou Dobbs. I was sorry to see Judge Napolitano lose his slot.
O’Reilly and Hannity on regular Fox have become unbearable. How about replacing either of them with Judge Napolitano.?
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