[ClearCase_guy]

All the Big Chains seems to want to capture that special 2% of the marketplace. The heck with the other 98% of the buying public! Who needs 'em?! The homosexual 2% has some serious coin, and a whole national chain can make big profits just catering to these elite shoppers.

Right?

[PrincessB]

In this case they are appealing to even a smaller percentage. Not all gays marry. It’s my understanding that past the first year, the number of weddings held in Mass. have been fairly low.

I don’t think they are doing appropriate market research for this. I would want to see the numbers of actual registered marriages from the states who have “gay marriage” to see if diverting advertising dollars is worth it.

I am also wondering if focus groups for the advertising campaign (if they actually had any) don’t have the Bradley effect to keep people from appearing
“intolerant.” Seriously, want 26 year old woman is going to want to register at a place that is advertising for two men?

[DAC21]

“All the Big Chains seems to want to capture that special 2% of the marketplace”

They had already captured the 2”, did Gays not previously shop before being given special status/rights?

It's all about lefty ideology, and Gays running many of the Marketing Depts.

[scottjewell]

The problem is, that 2% has the backing of a bunch of liberals and PC nitwits, that’s how it came to this point.