That maybe used to be their business model, but they no longer do the second paragraph. They don’t have the lowest prices, and more importantly often don’t have it in stock. I’ve given up on BB because the last 3 times I wanted something there they didn’t have it and when I wandered into Target looking for completely other stuff they had what I was looking for at BB for less than BB listed on their web page.
Which is of course why they’re going out of business. Not only do they have a crappy dishonest business model, they aren’t even doing it well anymore.
They still honor their 30 day pricing guarantee. At least they did it for me...