That’s not why their stores now look as empty as the Moon.
It was unpopular merchandising changes, if you read what the article is “crediting” this departing executive with, who implemented them for eight months and created an utter debacle.
I’m sure gay ads didn’t help, but if you assume this is all about gay ads you’d be way off.
People I know who abandoned the store did it from day one of the merchandising changes they despised and before any gay ads ran.
Before the homosexual ads showed up in May and June, there was the hiring of Ellen to be the face of JCP.
My wife and I cut up our JCP cards that day.
To this day I refuse to even enter a Chili's restaurant because of their homosexual spokesperson from years ago.
And I also announced the other day at the car wash that I would not be back as their TV set in the waiting room was always tuned to Ellen.
>I’m sure gay ads didn’t help, but if you assume this is all about gay ads you’d be way off.
Not in my neighborhood - To many that I know, the gay thing was the last straw.