People, due to their sinful nature, prefer to be lied to and told that their unhappiness and dissatisfaction is not due to their own choices, but due to their environment,
and the politician who promises to fix that environment will receive the most votes.
“Character” has been all but bred out of American culture and society.
“Character” is certainly something that is becoming a more and more unknown (and thanks to the NEA, unknowable) attribute.
We can't expect voters who do not know or possess character to recognize much less, demand it from political hopefuls.