I am in Washington, I have seen the commercials every 30 mins today on the Sci-Fi Channel on Direct TV Satellite.
If you aren’t seeing them, click the link to watch the commercials so you know what we are talking about.
http://www.nhtsa.gov/nhtsa/2012ciot/index.html
I watch the SF Channel regularly. Have yet to see any such commercial (and that includes yesterday).
Your first link takes me to a very bad slide show which is virtually unviewable due to lousy choice of colors, and your second link takes me to a STATE program. I still am not seeing any indication that there has been the fundamental change in enforcement at the national level that you are suggesting has taken place.