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To: Keith in Iowa
That’s WABC’s doing - not Rush.

Yeah. I guess they just decided they'd like to give away some expensive airtime.

Do you have any clue how all this works?

ML/NJ

32 posted on 05/09/2012 1:44:34 PM PDT by ml/nj
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To: ml/nj

>>>Do you have any clue how all this works?

Yes, I do. Rush’s program airs with national ads, and in some markets barter ads... and local stations fill the rest of the time. If WABC has no “run of schedule” ads for their own local advertisers to fill the time left to them in Rush’s show, they run PSAs and promos... if WABC can’t sell their local avails, that’s WABC’s problem, not Rush’s.

See? I have a clue arseportal.


37 posted on 05/09/2012 2:05:35 PM PDT by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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