Or teach it.
Bingo. The proof is in the pudding. Back in the 70's a handful of sociologists came up with new courses called ethnic studies. Before long the students who matriculated through those courses created entire programs and finally we have professors who were awarded degrees in this false science and are tenured at major universities where the write books that become course study mandates.
Subsequently, what they produce is people like Sandra Fluke who at 30 years of age can't scratch together $9 bucks a month to fund her social needs.