[philman_36]

THere's so much Rush never touches, he's already "off the air".
And he never will. He's infotainment and he's said that many times! First and foremost I’m a businessman. My first goal is to attract the largest possible audience so I can charge confiscatory ad rates. I happen to have great entertainment skills, but that enables me to sell airtime. @Rush Limbaugh July 3, 2008
My mind is more free anyway from not having to first wade through his tidal pools.

[re_nortex]

First and foremost I’m a businessman. My first goal is to attract the largest possible audience so I can charge confiscatory ad rates. I happen to have great entertainment skills, but that enables me to sell airtime. -- Rush Limbaugh

Still, that's the beauty of an advertising-supported, free-market business. Lowry Mays, founder of Clear Channel, said it best in this 2003 Fortune article:

"We're not in the business of providing news and information. We're not in the business of providing well-researched music. We're simply in the business of selling our customers products."

[little jeremiah]

I started listening to him when he was local in Sacramento, and on and off for quite a few years. Haven’t heard him more than a few times since I moved to a fairly remote place and can’t get a good signal, but I have no interest anyway. I hate football, cigars, hearing him talk about himself, ads and he never mentions anything connected with Constitutional issues. Our country is on the verge of collapse and a silent coup and he apologizes to someone who makes sluts look like saints.

[Excellence]

I was going to post that quote, but you beat me to it. It is who he is, first and foremost.