I don’t know about destroying the game.
By my reading, the tv ratings and price of commercials is at an all time high.
The Super Bowl hasn't been about football in years.
As someone with a handle like "nascarnation" you should be sensitive to this sort of thing. That sport was at an all-time high a few years ago when it traded in its traditions and long-time fans for big-city TV revenues, and it's been declining ever since.