This definitely goes down in marketing history as an EPIC PR FAIL.
Time will tell. I heard on the news yesterday that PP reported private donations had SOARED because of the original Komen announcement. No doubt Komen received quite a few donations from pro-lifers who now regret doing so.
So, both Komen and PP raked in the money for a few days. Now that Komen put things back the way they were, the baby-killing crowd will likely reward them. And, the pro-lifers gave when they otherwise wouldn't have.
"Epic fail"? No, I suspect this was another New Coke type of PR stunt. And, it worked beautifully (unless you're an unborn baby).