Posted on 02/02/2012 2:08:23 PM PST by NYer
Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.
JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision.
"Importantly, we share the same fundamental values as Ellen," said Michael Francis, president of J.C. Penney Company in a press statement. "At JC Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."
"They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store," said DeGeneres in a press statement.
By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.
* UPDATE: In a previous campaign we emailed Disney Channel and requested that the film "Little Manhattan" no longer air on their channel or at the very least cut out the offensive scenes. It did not air for some time. During last night's episode on January 31, the curse word OMM was concerned about being in a children’s movie on a kid's network has been edited! The 10-year-old Gabe originally said, "What the hell?!" and now the word "hell" has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed.
TAKE ACTION
Make a personal phone call to JC Penney's customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.
Good riddance to bad rubbish!
You got the ZOT over JC Penney.
LOL!
Boy, ain’t that the truth! I know a couple that look very much like those two. Only one looks more like a man. A very, very ugly man but a man none the less.
In my small town there is a rather large population of these....people. Hell, back during the early 80’s we lost an entire girls softball team! No joke. They all disappeared for about 2 years before they started showing back up. Bout a third of them were married. Left husbands and kids. Nobody knew or even knows now where they went.
Oh well......
Smellen is do f**king ugly and gross, that, gun to my head, having to pick between “her” or an actual guy, I’d have to think about it.
I bet Smellen has balls sewed on.
do = so
I don’t care.
If she is a spokes person and doeasn’t flame on, then whatever.
When she flamed on her original show it just become obnoxious and unfunny.
Hi Mr. Vader. Thanks for the bump.
LOL! Sitting here with a big grin on my face.....SO glad to see he got paid back for all the Perry-bashing he used to do.
I kind of understand it now, since he was a homo defender.
Actually I rarely shop priod. I moslyt shop at the Salvation Army. I don’t like paying high prices for stuff. I am no longer like to shop JC Penny for many reasons, but most of their quality and the selection of clothing for young girls is poor and whorish. They are also at malls, which I despise.
Great ya’ll care about Q scores. Go heavily invest in the store if you really think that Ellen will change their fortunes. She won’t.
Opps I just replied to what was in my box and I didn’t see that trumandogz got the zot. Yea! I’m still not shopping at JC Penny with her as a spokesperson.
Another Lincoln Coven member bits the dust.
Yep, good riddance! He can live in the land of ZOT with his South hating, homo loving soul mate, Non-sequitur.
....a long-awaited good riddance to him!
I just celebrated by donating $100 bucks to the Freepathon.
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