GM ad campaign comes to Volt's defense

CNN Money ^ | January 24, 2012 | By Peter Valdes-Dapena

[Oldeconomybuyer]

(CNNMoney) -- Now that the National Highway Traffic Safety Admin station has closed its investigation into vehicle fires in the Chevrolet Volt, General Motors is left to clean up the public relations damage.

The media counter-attack started Wednesday with newspaper and television advertisements. In a TV ad, which was also broadcast Wednesday, Chevrolet Volts are shown being built on an assembly down the middle of a suburban American street.

Since Volt sales are so small, to begin with, and GM executives have admitted that the car isn't profitable, the automaker's ad campaign will cost it more than it will ever gain from any resulting Volt sales.

Really, this is about corporate image, not just selling Chevy Volts, said Jeremy Anwyl, head of the automotive Web site Edmunds.com. GM made a big deal out of this vehicle, so the automaker needs it to succeed, irrespective of profits.

[Oldeconomybuyer]

 

"The automaker needs it to succeed, irrespective of profits."

[musicman]

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[USNBandit]

Since Volt sales are so small, to begin with, and GM executives have admitted that the car isn't profitable, the automaker's ad campaign will cost it more than it will ever gain from any resulting Volt sales.

Just like a well oiled government machine.

[USNBandit]

....the automaker needs it to succeed, irrespective of profits.

Kind of answers the question of why they needed a bailout in the first place, doesn't it.

[Lazlo in PA]

Sometimes when the poor image about a product is set in the public mind, it is better to just cut bait. The fact that GM is going in the red trying to prop this loser up shows how much incompetence is still at GM.

[RoosterRedux]

That reminds me of the old manufacturer who lost a dollar on each unit he produce. When ask how he made up the loss, he said "volume."

Obama is an idiot and is just p!ssing away our future on stupid ideas.

Volt indeed! Even the workers know it's a joke!

[Zakeet]

[Joe Boucher]

Like so many things in this magic negros bag of magic tricks, the Volt is a LOSER.
Hey G.M. Up yours, I’ll NEVER buy another G.M. or Chrysler.

[DustyMoment]

so, lessee if I got this right . . . . . . all GM needs to fix an overpriced piece of crap that no one wants is a new advertising campaign!!???

Neat-o . . . HEY!!! Are those PIGS flying across the moon!!????

[razorback-bert]

Hi, we are Government Motors and we are here to tell you the government says our car is safe.