Well, we’ll never know. I originally only wanted references, if any, to any documentation....it’s now just “he said”, they “say”.....(or don’t) I wish the hell I could make $1.8M over 10 years or so and not have to do Jack Squat for it.
There is no reason in the world to give that kind of money to a man who is doing nothing for you.
I think his explanation about “history” gets closest to what was being done. History is “story”. He was image shaping, re-storying, etc. Narrative therapy, narrative shaping, etc., are all parts of the advertising business....the groundwork prior to launching an ad campaign.