[thulldud]

If people still buy in red cans, and reject the white cans, they get the direct message about the polar bear BS being rejected.

I was under the impression that the white cans got "canned" because people were picking them up thinking they were Diet Coke when they weren't. The red cans are part of the campaign, too.

[Elsie]

I was under the impression that the white cans got "canned" because people were picking them up thinking they were Diet Coke when they weren't.

That happened to me!

Wifey drinks the Diet (no; it AIN'T working) and I the regular.

I accidently gave her one of mine to take to work.

She was NOT happy - said it tasted like battery acid. (She got that from me when I sip HER stuff!)

I hadn't realized how close the labels were, as Coke® is ALWAYS doing something to their cans.