They are an international company. They are a company that is targeted to a young, diverse demographic. I think it is unrealistic to expect them to celebrate ANY specificity US holiday. That would alienate a large part of their customer base.
I am not saying I agree with them...but if you want to know why, that’s why.
I’ve seen signs on gas stations celebrating employee anniversaries, customer events, and things like 9/11. It draws me in because it makes them look friendly and connected to the community.
But I don’t think less of gas stations that don’t do that. But I will go into the one that does...all other things being equal.
Vermont = Yankee = F’d up. ‘nuff said.