This writer has obviously never attended a trade show.
How about the scantily clad women!!?? I only went to a few industry trade shows just out of college - but along with the free booze the gals wearing bikinis at the booths was the next best thing. They all must have thought I was a hunk too - always inviting me up to their suite in the evening for drinks and stuff. (What do you mean you just want to sell me software!?)