Catchy isn't it!! You see it in every ad every day!!!
999 simply rectifies an injustice — that approximately 50% of Americans pay all federal income taxes while the other 50% pay none (or even a negative income tax). How is that a gimmick? Unless you think 50% paying everything and 50% paying nothing is equitable....
Someone said the current CEO of Godfathers is a fool if he doesn’t use the moment to come up with a $9.99 Pizza offer.