yah...we had this discussion last year when the NFL did this.
What I want to know is whether this campaign is designed to “raise awareness” of breast cancer, or if it is designed to raise money to actually reduce breast cancer.
In either case, there is a lot of money tied up in making all of these cute pink accessories that these teams are sporting, and I still wonder just who gets all that money.
And before anyone flames me for my insensitivity, I am a two time survivor of two very serious non-breast cancers, and the subsequent treatments and many reconstructive surgeries.
Designed to raise money, whether or not that money is to reduce breast cancer... MDA headquarters are in Tucson, I worked near the building when they were building it (actually I worked in the building they left), one thing I learned for sure: charity is big business.