I can answer your question, but not in 30 words or less. That's why I posted the link. Read it, and everything Palin is doing will make sense to you.
Art of War isn't a college textbook, Ditter. It's actually a pretty short read, as far as famous books go, although volumes upon volumes could be written from the axioms it contains.
You can digest the whole thing in an hour if you're a quick study. Perhaps two, if you're the type who likes to slowly savor your information.
The link you sent went to a site where I could download textbooks. I don’t want to down load even a short text book. If you want to convince people of something you need to be willing to answer their questions.