[Madame Dufarge]

“Ziplocs are the biggest misstep,” said Julie Corbett, a mother in Oakland, Calif., whose two girls attend a school with an eco-friendly lunch policy. In school years past, she said, many a morning came unhinged when the girls were sent to school with disposable sandwich bags.

Yes, just a concerned mother from Oakland who loves Gaia and stuff.

"Working mom Julie Corbett was shocked by the amount of plastic jugs and cartons her family produced on a regular basis, and decided to do something about it.

Inspired by the Canadian milk pouch - a clear lightweight pouch placed in a reusable carafe – Julie decided to create a bottle that used a lot less plastic to provide a lot more sustainability.

Her eureka moment came in 2007 when she opened the box for her new iphone, and it was nestled on a smooth, yet sturdy molded fiber tray. Having found her ideal material, Julie imagined a bottle her children would love to use and could easily hold and pour. She designed a bottle that combines a sturdy outer molded fiber shell made from cardboard boxes and old newspapers with a thin inner plastic pouch and re-sealable cap.

With a bottle prototype in-hand, she showed her children how to pop open the shell, pull out the pouch, and place the separate pieces into the recycling bin. She knew she was on to something when they immediately wanted to do it again! She patented her technology and in May 2008, Ecologic Brands was born.

Today, Julie and the Ecologic team are committed to giving consumers and brands better choices and replacing shelf after shelf of rigid plastic headed for landfill with a new kind of bottle that has better things to do.

Julie Corbett Ecologicbrands owner

[mathprof]

I agree. Your post came just after I realized the same thing :)

NYT giving free advertisement in disguise of an article.

[GeronL]

she sells baby bottles for older kids?

[Glenn]

I really like their motivational marketing materials:

Who doesn't need a "Pat on the Back"?

[Don W]

Funny how they don’t mention that the Canadian milk pouch idea was SCRAPPED 10 years ago, when it proved less than popular with everyone but the greenies.

I still have the little jug that the 2/3 empty bags would fall out of. I use it for fruit juices now.

[cherry]

and there's also another thing that peeves me...these "modern" mothers and fathers think nothing of spoiling little Johnny with any yuppie food like sushi, or more expensive things like crab, or lobster, or all kinds of tofu....

they waste money and energy having all these foods brought in from Maine, or Japan, etc...

and they never ever would insist that little Johnny eat ALL his food....nope....wasting is a prime attribute of these enviromental wackos....