Because they realize that if the did what the freaks want 90% of their audience would stop watching them.
Probably true. But you know, I don't care if the reason they said "No Way!" was morality-based, or financially-based -- it was the right answer, and it's about time somebody gave it.
I am so tired of the Political Correctness that allows this or that pressure group to get away with trashing our culture -- and our Nation -- simply because no one has the backbone to stand up and say, "Enough! Stop it!" for fear of being labeled a {whatever]-phobe.
There are times when the Right Answer is good enough, even if it wasn't given for the ideal reason.