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Why Are Wedding Dresses So Expensive?
NPR ^ | August 5, 2011 | Caitlin Kennedy

Posted on 08/07/2011 10:00:41 AM PDT by sinanju

"...Shopping for a wedding dress is strange. You have to make an appointment. You're expected to bring family and friends. The salespeople say things like, "You'll remember this forever."

When I bought my dress a few months ago, I couldn't stop thinking about how emotional it all was — and how expensive.

To figure out why wedding dresses cost so much, I went to New York International Bridal Week, a big trade show for the wedding-dress industry.

(snip)

A lot of that extra cost comes down to the word "wedding."

There's so much emotion tied to that word that's it's hard to put a number on it, but it's there. And Barge gets this. When she talks about her dresses, she is selling emotion.

"It's the dress of your life, and if there is ever one picture your [descendants] have of you it's the one in your wedding dress," she says.

That's a lot of pressure to put on a bride. Veronica Guerrieri was married last summer in her home country of Italy, and she says she felt it.

"They were trying hard to convince me that it was the best day of my life, that I shouldn't have thought about economics."

But not thinking about economics is hard for Guerrieri. She's an economist at the University of Chicago.

Guerrieri says we're part of the reason prices are so high: They're high because that is what we're willing to pay.

"I think that on average there is a lot of status and signaling going on wedding day," Guerrieri says.

A bride's dress can signal how wealthy she is, what her status in society is. But it can also signal how seriously she's taking this marriage..."

(Excerpt) Read more at npr.org ...


TOPICS: Culture/Society; Miscellaneous
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Comment #1 Removed by Moderator

To: sinanju

No taking God’s name in vain, please.

That being requested, women who spend fortunes on wedding dresses are idiots. Rent one.


2 posted on 08/07/2011 10:06:11 AM PDT by ilovesarah2012
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To: sinanju

My very, very beautiful dress was a little over $500. So far, it’s the most expensive piece of clothing I’ve ever purchased. The brides who buy those 10K dresses are complete fools and have no idea of the value of the dollar, which, admittedly, is falling, but still! What they spend on the dress and then, of course, the wedding, would make a significant down payment on a very nice house.


3 posted on 08/07/2011 10:10:58 AM PDT by ChocChipCookie (Jonah is my patron saint.)
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To: sinanju

The prettiest gown I’ve seen lately was Huma’s.

An antique gold color, beaded and beautiful.


4 posted on 08/07/2011 10:11:05 AM PDT by FrogMom (There is no such thing as an honest democrat!)
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To: sinanju

Seriously I’ve worked in the construction end of this and if you actually price the dress in the $200-$300 it really is worth 99% of brides will walk by it and not even look at it because it’s cheap.It is all about the “Princess” thing.If you double the price to $600 they will begin to look at it,add a thousand and it’s popular add $10,000 and add a fancy label it goes on the cover of the wedding magazines.Many brides are taken over by some sort of temporary insanity.


5 posted on 08/07/2011 10:12:17 AM PDT by chris_bdba
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To: sinanju
What about diamonds? They are really a semi-precious stone and the market is controlled by a monopoly. They are way overpriced. I call them "white things" and I've bought a bunch of them.

Why are diamonds, like a wedding dress so darn expensive? I'll tell you why. It's because "she wants one".

6 posted on 08/07/2011 10:13:35 AM PDT by isthisnickcool (Sharia? No thanks.)
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To: sinanju
Why are wedding dresses so expensive? Because there are so many stupid women who will pay ridiculous sums so that they can one up each other.

And most of them will end up divorced anyway because marriage is super dooper hard and not fun all the time (insert tantrum).

To me, these over the top weddings are just one more damning piece of evidence regarding an American culture that is about nothing more than money and stuff.

7 posted on 08/07/2011 10:16:39 AM PDT by teenyelliott (Soylent green should be made out of liberals...)
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To: sinanju

One of the many reasons I love my wife is that she refuses to get caught up in this kind of nonsense.


8 posted on 08/07/2011 10:21:47 AM PDT by hometoroost (Per Oceander: The only guarantees in life are death, taxes, and stupidity.)
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To: ilovesarah2012

I agree; rent one.

I was married to a Czech woman, and when our big day came around, she rented her wedding dress.

As she explained, in the Czech Republic women rent their wedding dresses, whereas the men buy their suits. And it usually is just that....a three-piece suit that can be used for more than just the wedding, like for work.

Central European practicality.


9 posted on 08/07/2011 10:22:48 AM PDT by AnAmericanAbroad (It's all bread and circuses for the future prey of the Morlocks.)
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To: sinanju
As a man, I just don't get the whole wedding dress thing. If my wife wore a $200 or a $2000 dress on our wedding day, I honestly would not be able to tell the difference. Wedding dresses all look the same to me and one thing is for sure, as soon as the wedding is over, it gets packed up in mothballs and goes to the attic where it will never be seen again. I probably wouldn't notice (or care) if she got a $59.98 wedding dress from the Wal-Mart.

With respect to the funeral industry racket, I have a little more experience. If I am the one having to deal with the arrangements, I have absolutely no guilt with ordering the cheapest arrangements possible. If the deceased didn't make their wishes known (and money available) beforehand, they are getting the standard pine box with no embalming. It's ludicrous spending thousands of dollars on a casket so that it can rot in the ground.

When making funeral arrangements for loved ones, just bear in mind that funeral directors are business people who are out to make a buck (not that there's anything wrong with that). Just handle them like you would any salesperson and don't be afraid to shop them around. Otherwise, you'll find yourself paying $10,000 or more for a funeral when you could easily keep the cost under $2,000 while still providing a dignified service.

Speaking for myself, I don't want for much when I go. Just cremate me and toss my ashes in the nearest ocean. Just pay attention to which way the wind is blowing as the guys in the linked video found out the hard way! Warning: There is some "salty" language in that video.

10 posted on 08/07/2011 10:22:56 AM PDT by SamAdams76
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To: ChocChipCookie

It’s been my observation that the more that is spent on the wedding and honeymoon, the less likely the marriage is to succeed.


11 posted on 08/07/2011 10:23:21 AM PDT by E. Pluribus Unum (Palin is coming, and the Tea Party is coming with her.)
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To: sinanju

Everything associated with a “Wedding” costs more. If you had the same celebration, and called it a “Party”, the price would drop considerably. The Wedding, and Funeral businesses do this, because they can. They will stop doing it, when they no longer can.


12 posted on 08/07/2011 10:24:36 AM PDT by Republic of Texas (Socialism Always Fails)
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To: teenyelliott

I designed and made mine for under $100, beads and all. Loaned it to a friend who loved it. Next year I celebrate my 50th.


13 posted on 08/07/2011 10:25:04 AM PDT by IM2MAD
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To: E. Pluribus Unum

I’ve done two for about 25 grand each.

Pocket money compared to the value of grandkids produced.


14 posted on 08/07/2011 10:25:07 AM PDT by nascarnation
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To: sinanju

“But it can also signal how seriously she’s taking this marriage...”

This is flat untrue. Two co-workers averaged $30,000 for their daughters weddings and the marriages lasted less than a year. My new sister-in-law was married in a big white gown; she’s a divorcee.

The dress is all about being princess for a day and the biggest party of their life, nothing more.


15 posted on 08/07/2011 10:26:55 AM PDT by Varda
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To: sinanju

Weddings, next to Universities, are the biggest racket going.


16 posted on 08/07/2011 10:28:10 AM PDT by dfwgator
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To: ilovesarah2012; ChocChipCookie; FrogMom; chris_bdba; isthisnickcool; teenyelliott

I take inspiration from a nineties article by cultural/movie critic Micheal Medved (”Hollywood vs. America”) about his orthodox wedding.

He did a variation in which he and his bride did the traditional betrothal (I’m not up on the technical terminology), set up house and lived as husband and wife together for a year (as the Torah allows) and only THEN had the wedding hoedown and honeymoon.

That made a lot of sense to me, at least.


17 posted on 08/07/2011 10:32:23 AM PDT by sinanju
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To: ilovesarah2012

“Rent one”

Which, the dress, or the woman?


18 posted on 08/07/2011 10:33:04 AM PDT by E.Allen
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To: sinanju

My wife and I were married in her parents garden (no, we weren’t a couple of hippies) 34 years ago. Her dress cost $35. Neither of us saw any wisdom in spending a small fortune. By contrast, a friend of ours spent 6 digits on his daughters wedding. It didn’t even last a year.


19 posted on 08/07/2011 10:33:10 AM PDT by Malone LaVeigh
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To: isthisnickcool

I have never understood the fascination with diamonds. What good are they really? I would prefer something useful, like a new mop.


20 posted on 08/07/2011 10:33:55 AM PDT by ilovesarah2012
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