Because we want to WIN. The GOP needs to be reformed from the inside out, and that's what's happening right now.
It's a slow process, especially since the GOP has NEVER been entirely conservative. It's impossible to 'fail' in something that's never actually happened before. 2010 is as close as we've come to making the Republican party a more conservative party. (Reagan was a conservative, but did very little to move the entire party to the right).
We are now moving in the right direction. We are changing the conversation. We are having a profound effect on politics as usual in DC.
We just need to keep up the pressure.
Go Bucks!