I would have loved to have seen this on a large screen in a [theater] filled with a mix of supporters and doubters.Bingo!I would love to be standing and cheering at the end.
That is STILL the best way to experience this extraordinary film, IMHO.Right now -- barring a MAJOR CHANGE in the current marketing strategy -- it appears that the only way for this to happen is for local "grassroots" organizations to "go rogue" -- and screen "bootleg" copies of the DVD in churches, masonic halls, etc. -- rather than inside the AMC theaters, as I had hoped.
The goal in a limited release is to pick and choose the cities the movie will show in in order to maximize it’s profits. As an example if somebody was making a movie about how wonderful gay parents were they might open the film in San Francisco and New York. After a limited release movie does well in the targeted cities the company releasing it can then go to other theaters and say, “This movie is making X amount of dollars per screen. You should show it too!”
That was the plan with The Undefeated. The marketing company picked fairly large market, fairly conservative cities to open in on the assumption that the film would do best there for an initial roll out. The problem is the movie tanked. Any way you slice it. It tanked.