>> I believe the documentary will be very effective for the squishy middle, msm-influenced conservatives, and republican leaning independents.<<
I am going to take a chance here and ask a question.
What impetus in the world would prompt a squishy middle, msm-influenced conservatives and/or republican leaning independent to drop between $8 (alone and walking to the theater) to $100+ (for the family in the nearby multiplex + snacks for all) to see this movie?
By definition they are squishy and Gov. Palin’s rise isn’t of entertainment interest to him or her.
How does it follow?
See my post above. Palin activists taking their friends has been the primary impetus; however, most of the benefits will occur when the movie goes on DVD and PPV.