Good news! “The Undefeated” will have a broader national roll out in coming weeks.
"FOR IMMEDIATE RELEASE
Santa Monica, Calif. (July 17, 2011) - ARC Entertainment, the distributor of The Undefeated, the film about Gov. Sarah Palins rise from obscurity to national prominence, announced today that through Saturday night the film had a stronger opening than expected with the large markets trending towards weekend per screen averages above $10,000 driven by multiple sold-out runs.
The film had accumulated approximately $5,000 per screen through Saturday night. Unique in the theatrical feature world, The Undefeated was rushed to select digital theatres in only 3 weeks, and was marketed almost entirely through social media and grass roots efforts, with virtually no traditional media spend. With the strong initial showing, the film is going to a wider release footprint later this month, with details being announced soon."