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From Redstate:

The bottom line for this race has been and is, Arizona voters aren’t fond of McCain’s policies but the respect him personally because of his service and his status as a POW. Those same voters are more approving of Hayworth’s policies but harbor a visceral hatred for him personally. There’s more, related to demographics and a little related to endorsements, but the real bottom line is that JD Hayworth is toxic and probably half of McCain’s vote total will be from people who can’t stand JD. The internals for the latest poll are here, and the headline reinforces what I’ve noted above: JOHN MCCAIN TROUNCING J.D. HAYWORTH BUT HIS JOB RATINGS STILL SOFT.
Among all voters, 60% have a favorable opinion of John McCain and 37% have an unfavorable image. This puts his image ratio at 1.6 to 1, which is decent for an incumbent. When looking at John McCain’s image rating by voter subgroup, it quickly becomes apparent that women have a more favorable opinion of him than men. Among all female voters, 66% have a favorable opinion of John McCain and 30% have an unfavorable opinion of him. Among all male voters, 54% have a favorable opinion of him and 44% have an unfavorable opinion. JD Hayworth’s image rating is “upside down” with 38% having a favorable opinion of him and 50% having an unfavorable opinion of him.

Now, if you had been paying attention back during the primaries, you would have noticed I said over and over again Hayworth's problem wasn't McCain or Palin- it was a public perception of HIM. He needed to address those issues first and then go after McCain. If people don't view you with a shred of credibility, there's no way you can beat even the worst RINO.

Link: 04/30/2010 McCain Leads Hayworth in New Poll of Republicans Only

Okay, you keep pounding on the idea that the Republicans hated Hayworth. Let's look at figures related to that subject.

The link for 04/30/2010 above, takes you that that article, and information specific to your misinformed perceptions. Specifically, you stated that, "And the fact you can't face the reality that the man LOST because people simply didn't like him is pathetic." The article addresses poll figures on Hayworth's favorability. And I quote, "Forty percent of (Republican) voters said they had an unfavorable opinion of Hayworth compared with thirty-seven percent who said they have a positive one." Compare that to McCain's own numbers. 45% of the respondents said they didn't like the job McCain was doing. Only 44% said they liked the job he was doing. Of most importance is this figure. Some folks have been trying to say that Hayworth was a lousy Conservative. Conservatives in Arizona favored Hayworth by a 46 to 38% margin. Where McCain's support existed for the most part, was his 60 to 15% lead among Republican moderates. From years of experience, when someone calls themself a Republican moderate, you can take it to the bank that they're a mis-registered Democrat, you know, like McCain himself. One can only imagine what the actual Democrat numbers were like.