Reagan was called the great communicator because he communicated directly with the American people about why his conservative polices would help them and why the liberals were liars who used emotional appeals to gain more power.
We need to be about clear, unmuddled message. Obama's personal coldness should help our cause, but we should not incorporate it into our message - it creates confusion.
“We need to be about clear, unmuddled message. Obama’s personal coldness should help our cause, but we should not incorporate it into our message - it creates confusion.”
I think you’re missing the bigger point. His personal coldness is one thing- but his complete indifference to the millions of Americans that are barely getting by while he piles on more and more job-killing regulations and destructive policies (partying and golfing through it all)- is something else.