“We need to be about clear, unmuddled message. Obama’s personal coldness should help our cause, but we should not incorporate it into our message - it creates confusion.”
I think you’re missing the bigger point. His personal coldness is one thing- but his complete indifference to the millions of Americans that are barely getting by while he piles on more and more job-killing regulations and destructive policies (partying and golfing through it all)- is something else.
OK, so what should our response and message be?
1) A continual question to the American people: "Are you better off than you were four years ago?"
2) Then we should point out,
“Recession is when your neighbor loses his job.
Depression is when you lose yours.
And recovery is when Obama loses his.”
3) Next we should explain, The best anti-poverty program known to man is a capitalist economy free of government interference and high taxes. Only the free market creates wealth while socialism and big government and its "empathy" creates only poverty. The most compassionate, empathetic thing government can do is GET OUT OF THE WAY and QUIT TRYING TO "HELP" US.
We don't need government "empathy" or a POTUS that "cares" (read Bush's socialist "compassionate conservatism") - we need government off our backs. Otherwise you muddy the water and create confusion, which is what the liberals and big government thrive on.