I don’t know where Rass did the polling for this. My experience is that all the women I know or talk to love Sarah and want her to run. The women who might not like her are probably influenced by the lamestream media. Women tend to form their opinions according to the input they receive from the media. Why they still watch the liberal media is a mystery. I think an awful lot of women simply have no idea what is going on in the political arena and could care less. Somebody (maybe a friend) that Sarah Palin was stupid and that’s good enough for them. If we can figure out a way to reach those women we can change their minds. I still think that Sarah reached a lot of them with the reality show. The ones I call the Wall Mart people. I really do believe that “Sarah’s Alaska” was a very positive thing for Sarah. How else would she ever have exposed herself to the entertainment TV only people?
I have much the same impression of (an awful lot of) women as you do. Per my observations, many just don't tune in to big political races until just before the big vote, and that is when they pay just enough attention to make a choice.
Regrettably, many women make their choices based upon some opinion leader's advice (husband, pastor, talking head, girlfriend, mom, sister, etc.). Some may also be impressed by a single televised appearance of a particular candidate to make their choice.
But, that's what campaigns are for. The winning candidate will have the greatest reach and ability to connect with the greatest number of voters. Unfortunately for the rest of the current line-up, Palin is far and away, the best at that.