GE was also one of the largest manufacturers of standard incandescent light bulbs in the world. They're now going to have to close their standard light bulb manufacturing facilities, or completely retrofit those factories to make CFLs and LED bulbs.
I don't get the upside of this for them.
“I don’t get the upside of this for them”
CFLs sell for $3 - 6 dollars each. Incandescent bulbs sell for about 65 cents.