La Joya is a border town about 20 miles north west of McAllen. Police chifs just across the border have very short lives.........
Wikipedia says there are less than 3,500 people living in La Joya. I have never been there, but in a town that small I think you could cruise EVERY STREET in less than a couple of hours. How hard were they looking for him? Was there no locator on his car or his cell phone?