They've got to be quietly sh*tt*ng in their pants. This video has the potential to ruin them. They're either become a schvatza hamburger place, or they're going to have massive schvatza protests in response to any reasonable reaction they take.
Stock now at about $77. I think it's a great short.
ML/NJ
Schvatza - you are definitely from the east coast.
By the way, McDonalds specifically markets directly to this demographic.
The narrators in the commercials even talk jive.
I haven’t been to a McDonald’s in 20 years, and I definitely won’t be going to one now.