The problem we went from the original Civil Rights Movement, that emphasized that skin color didn’t matter, but it was character that mattered. Then we threw out the character part, and the movement was about saying that belief and value systems didn’t matter.
In 2008, blacks looked at the back of Obama's hand, and 95% of them said, "I'll vote for that guy." And a lot of whites looked at the back of his hand and said, "If I don't vote for him, it means I'm a racist, which yeah, I kind of am, but I don't want to admit that, so I'll vote for him."
Republicans, on the other hand, have been pretty consistent at saying, "I don't care what the candidate looks like -- tell me his ideas. Tell me what kind of person he is."