MIsleading how? The cells are from murdered babies and being used to enhance flavors.
The company doing this research is called Senomyx.
Senomyx is doing this as a replacement for MSG, salt, sugar etc.... so it can be used in food and beverage products.
Their collaborators are PEPSICO, KRAFT, CAMPBELL SOUP, SOLAE and NESTLE. These collaborator companies are paying Senomyx in their quest to replace aforementioned sugar, salt and MSG developing savory, sweet and salt like flavors from this harvesting of babies' liver cells.
Senomyx claims it has created a proprietary taste receptor-based "assay system that provides a biochemical or electronic readout when a flavor ingredient interacts with isolated human taste receptors."
Debi Vinnedge, the woman behind this expose, is head of a pro-life organization that monitors the use of cells from victimized babies.
She has written to the companies paying for the research and production of flavor enhancers Senomyx is focused upon (and who also stand to gain from selling of these flavor enhancers) and has received, after repeated attempts, some responses.
The response from Nestle went as follows.
" Nestlé, finally admitted its relationship with Senomyx and company officials claimed the line of cells from abortions was well established in scientific research.
FOR USE IN OUR FOODS and DRINKS?
OH MY GOSH!
I guess these cells from aborted babies, in this case KIDNEY CELLS used in the production of flavor receptors, ARE GOING INTO OUR FOODS and BEVERAGES.
I AM FURIOUS!
HELLO SOYLENT GREEN!
And BTW-pepsico, Kraft, Campbell soups and I don't even know what the company SOLAE makes....are off my purchasing list. Geeeeeeez.