See the teeny tiny giraffe??
It’s from a DirectTV Ad Campaign where some Russian magnate (of some type). And one of the things he owns is a tiny giraffe.
http://www.google.com/images?hl=en&safe=active&q=timy+giraffe+directtv&bav=on.2,or.r_gc.r_pw.&um=1&ie=UTF-8&source=og&sa=N&tab=wi&biw=1440&bih=681