OWN reboots (Oprah's advertisers in a panic)

NY Post ^ | March 8, 2011 | MICHAEL SHAIN

[jimbo123]

Oprah's new cable network -- which has not been able to get much traction since its blockbuster opening week -- is getting the "reboot."

Network officials have quietly been telling worried advertisers that OWN, Oprah's new channel, will begin reshuffling its lineup in the next weeks and investing millions in advertising to win back faithful viewers.

-snip-

Advertisers like Procter & Gamble agreed to pay the network $100 million for the first three years, unprecedented for a cable channel that was started from scratch, based solely on Oprah's reputation.

[longtermmemmory]

how does one win back viewers they never had?

Oprah is toxic.
Oprah means weakness.
Oprah is the emperor who had no clothes. (figurativly)

[Richard Kimball]

When the Bamster first came on the scene, nobody knew about Michelle. Oprah was sold as his surrogate wife. This went on until Michelle figured it out and threw a fit. After that, you practically never saw Oprah and Obama together. Michelle is not stupid, and Oprah, I think, seriously thought she'd be the leading lady at the WH.

[jackibutterfly]

Why did she mess up a “good thing” (her previous show)? Was she having problems there, too?

[Hillarys Gate Cult]

Where I live, OWN is on cheap cable.