Posted on 11/15/2010 4:20:19 AM PST by Daisyjane69
Everything shrinks in a recession: GDP, investment portfolios, even the products on store shelves. Consumer goods companies know that customers won't go for price increases during a downturn. Instead they often use a different tactic to offset things such as new competition or the rising cost of raw materials: cutting quantity while maintaining price. Yet it may not be obvious that your ice cream or OJ containers have shrunk. Manufacturers must note new specs on packaging, but the changes don't have to be advertised (ever seen a now smaller! label?).
(Excerpt) Read more at features.blogs.fortune.cnn.com ...
It seems another clever way they reduce quantities is by pumping air in products like margarine, yogurt, and ice cream.
WOW, I`m.. speechless.
What’s your point? Mine is that shrinking package sizes are reflected in the inflation figures. If you thought you were responding to someone who doesn’t recognize that packages are shrinking, then you directed your comment to the wrong person.
I reckon that is exactly what I did. Sorry.
LLS
“...Charmin, Northern... major brands? They are all 1.25 inches narrower.”
Not only are the toilet paper rolls less wide, the are also shorter, or not as long as they have been before.
I had stocked up on both Charmin and Northern last summer, and I have bought some recently. Both brands were shorter, and the Charmin was less wide. I noticed that the whole package was at least 3 inches shorter than the older packages. I tend to buy the 30 normal rolls per package.
And I haven’t seen any brands on sale for 50 cents a roll for awhile now.
LLS
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