Each looks exactly like this as the missile goes up, passes through different cloud levels and wind directions at different heights, then vanishes as it goes down range. Out to sea in this case, heading west. Now, heading west isn't good for launching satellites, but if this were a missile launch from a sub, who wants to waste a satellite on the top of the missile.
The purpose of this kind of launch is to show that “We can launch a missile off of your coast - and you can't do anything about it. Now, pay up.”